Admissions +260 951 373 700

Diploma in Monitoring and Evaluation

Introduction

Marketing is an exciting and dynamic subject that is central to our lives in the twenty-first century. Marketing is the area of Business  responsible for researching customer needs and finding innovative and better ways to deliver value and customer satisfaction. This may involve product and service development, planning, pricing, advertising, promotion and distribution. Marketing also focuses on developing and managing relationships with customers, competitors, partners, suppliers and other stakeholders.

Studying Marketing includes the study of consumer psychology and behavior, the interface of business with society and culture, as well as international economics, Business  and innovation. Employers have recognized the need for marketing expertise in all organisations as Marketing is equally relevant in small businesses as well as large corporations, and in charities and non-profit organisations

Underpinned by a sound understanding of the other business and Business  disciplines, this programme aims to prepare managers of the future and to equip them with the knowledge and skills that will allow them to operate effectively in the contemporary global business environment. In alignment with Mwimbi University’s core values, the programme is designed with the concept of sustainability at its heart, and students will develop an understanding of what this means within the business environment.

Students will be equipped with the knowledge and skills to apply principles of sustainability in their future working life in the field of marketing. Students will also be provided with the tools and techniques to manage their own development, ensuring that they can make a full contribution as an effective manager. Past graduates have been employed in roles such as brand Business , marketing research, sales, retail Business , PR, direct marketing, digital marketing, advertising and promotion.

Mwimbi University is an exciting and innovative place to study

 

 

Programme Learning Outcomes

To be eligible for the award of Bachelor of Science in Marketing, students will be able to:

Demonstrate an understanding of the key business disciplines and concepts including, for example, an awareness of the business environment, marketing, economics, accounting and finance, information and data Business  and the Business  of human resourcesUnderstand and demonstrate marketing Business , people Business , operational an information technology issues and skills relevant to the creation and maintenance of a sustainable local, national and international business environmentExpress confidence in report writing, and oral presentation and demonstrate effective team working skills showing the ability to work effectively with others

Additionally, to be eligible for the award of Diploma in Marketing, students will be able to:

Show critical understanding, apply and evaluate principles and concepts related to a range of business and Business  disciplines with specific reference to marketing to inform and assess decision making processes, organisational performance and outcomes and issues across a range of national and international business and organisational sectors specializing in Marketing Business .

Evaluate a range of organisational functions, including marketing, in terms of value added, practical and ethical contributions to a sustainable business environment

Demonstrate the ability to assess and critically analyze information, apply concepts and principles, knowledge of enquiry methods and understand the limits of their knowledge and creative problem solving through group work, academic writing and oral presentations

Review their on-going professional and career development, have an identified plan to maintain and improve their knowledge and skills

Learning and Teaching Strategy

The programme of study has three, one year long, stages of study. Within each stage students will gain a range of knowledge and understanding specific to business and Business , more specialist insight to areas of business and Business , and personal transferable skills, which will improve and enhance their ability to excel at university and beyond.

Stage 1 of the programme contains core modules and provides the foundation level understanding to support the attainment of learning outcomes. During Stage 1 core knowledge and understanding of business and Business  will be introduced (LO1-3). Alongside these, key graduate learner skills including communication and the correct sourcing, use of and presentation of information including referencing will be introduced. Such skills will enable students to write in an academic manner and begin to reflect on the value and usefulness of the information with which they are presented, engage in team working and consider their future career paths.

Stage 2 contains core modules in Employability and Enterprise Skills. Employability and Enterprise Skills supports the attainment of more transferable skills such as problem solving and career enhancement. The broad range of options available throughout Stages 2 and 3 build on the underpinning knowledge gained at Stage 1. The focus here is more on interpretation and evaluation, rather than understanding and description.

In Stage 3 students will be prepared to demonstrate their ability as an independent learner. For the Stage 3, advanced specialist knowledge is gained via the choice of modules on offer and the enhancement of personal transferable skills is further developed. Students will be presented with teaching materials, methods and assessment strategies that will require them to be more evaluative and critical of theory and utilize problem solving skills, often in relation to advanced business scenarios, research information and communicate these effectively, either individually or and part of a group

The School of Business prides itself on providing an educational experience, which is informed by the world-class research of the School’s academic staff. The School also has a long tradition for ensuring that students develop academically with knowledge, understanding and personal skills that are relevant and fit the needs of contemporary business. Together, the exploration of leading research ideas and the application of knowledge and skills to real business problems pose interesting and appropriate challenges to our students.

We understand students may arrive from school, college, or some other route as a tutor dependent learner, following prescribed lesson plans and assessments. Through a transformational educational experience students will graduate as an independent learner, able to identify their own learning needs, sources of information and an ability to critically evaluate, reflect upon and develop their own learning. This process of transformation will be gradual, progressive and supportive. Through each stage of study progressively more advanced skills, experiences and expectations will be introduced, challenging students to mature as a learner within a supportive and developmental environment.

 

Assessment Strategy

Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, the programme assessment may range from exams, individual coursework, group coursework, portfolios, computer assisted assessment, and presentations. Whatever is deemed appropriate by the module leader. Throughout the programme their learning will be supported using various methods of formative assessment and feedback. This is to help students progress their studies and support their continuing development.

For all taught module’s student learning will be directed, supported and reinforced through a combination of lectures, tutorials, small group seminars, virtual learning environment activities and guided private studies. The School of Business  is also committed to demonstrating the relevance of taught material to real business problems; and students can expect to see guest industry lectures and the use of real industry sponsored business problems for assessment purposes. Generally, for each module, students will attend one lecture and one tutorial each week during which they will be in contact with teaching staff. Their learning will be supplemented by private and group study (as appropriate) following the direction of module teaching staff. All teaching will be supported by information and activities provided through the University’s virtual learning environment.

One of the School of Business’s main aims is to address major challenges for business and society such as global responsibility and sustainable development. Accordingly, the School seeks to prepare students who are able to contribute in an effective manner to debates about sustainable development and critically appraise the relationship(s) between the social, economic and environmental dimensions. Our intention is to nurture students who can apply the principles of sustainable development in their professional capacity. There are a number of individual modules that focus on sustainability issues and awareness of the importance and principles of sustainability is emphasized in all modules.

Programme Aims

The programme is intended to:

 

 

  1. provide a supportive, structured environment in which students are encouraged to become effective problem solvers capable of applying logical, critical and creative thinking to a range of business related problems at local, national and international levels specializing in Marketing.

 

  1. provide students with the means to develop personal transferable and managerial skills (including innovation and enterprise skills) fundamental for their career development and future progression

 

  1. provide students with the skills and competences to enhance their employability and which will open up professional opportunities to work autonomously and collaboratively when they graduate

 

  1. develop in students an appreciation and commitment to ethical action, social responsibility and sustainable development as a professional and citizen in local, national and global contexts

 

 

Programme Learning Outcomes

 

To be eligible for the award of Bachelor of Science in Marketing, students will be able to:

 

 

Demonstrate an understanding of the key business disciplines and concepts including, for example, an awareness of the business environment, marketing, economics, accounting and finance, information and data Business  and the Business  of human resources

 

 

Understand and demonstrate marketing Business , people Business , operational an information technology issues and skills relevant to the creation and maintenance of a sustainable local, national and international business environment

 

 

Express confidence in report writing, and oral presentation and demonstrate effective team working skills showing the ability to work effectively with others

 

 

Additionally, to be eligible for the award of Diploma in Marketing, students will be able to:

 

 

Show critical understanding, apply and evaluate principles and concepts related to a range of business and Business  disciplines with specific reference to marketing to inform and assess decision making processes, organisational performance and outcomes and issues across a range of national and international business and organisational sectors specializing in Marketing Business .

 

 

Evaluate a range of organisational functions, including marketing, in terms of value added, practical and ethical contributions to a sustainable business environment

 

 

Demonstrate the ability to assess and critically analyze information, apply concepts and principles, knowledge of enquiry methods and understand the limits of their knowledge and creative problem solving through group work, academic writing and oral presentations

 

 

Review their on-going professional and career development, have an identified plan to maintain and improve their knowledge and skills

 

 

 

 

Learning and Teaching Strategy

 

The programme of study has three, one year long, stages of study. Within each stage students will gain a range of knowledge and understanding specific to business and Business , more specialist insight to areas of business and Business , and personal transferable skills, which will improve and enhance their ability to excel at university and beyond.

 

Stage 1 of the programme contains core modules and provides the foundation level understanding to support the attainment of learning outcomes. During Stage 1 core knowledge and understanding of business and Business  will be introduced (LO1-3). Alongside these, key graduate learner skills including communication and the correct sourcing, use of and presentation of information including referencing will be introduced. Such skills will enable students to write in an academic manner and begin to reflect on the value and usefulness of the information with which they are presented, engage in team working and consider their future career paths.

 

Stage 2 contains core modules in Employability and Enterprise Skills. Employability and Enterprise Skills supports the attainment of more transferable skills such as problem solving and career enhancement. The broad range of options available throughout Stages 2 and 3 build on the underpinning knowledge gained at Stage 1. The focus here is more on interpretation and evaluation, rather than understanding and description.

 

In Stage 3 students will be prepared to demonstrate their ability as an independent learner. For the Stage 3, advanced specialist knowledge is gained via the choice of modules on offer and the enhancement of personal transferable skills is further developed. Students will be presented with teaching materials, methods and assessment strategies that will require them to be more evaluative and critical of theory and utilize problem solving skills, often in relation to advanced business scenarios, research information and communicate these effectively, either individually or and part of a group

 

The School of Business prides itself on providing an educational experience, which is informed by the world-class research of the School’s academic staff. The School also has a long tradition for ensuring that students develop academically with knowledge, understanding and personal skills that are relevant and fit the needs of contemporary business. Together, the exploration of leading research ideas and the application of knowledge and skills to real business problems pose interesting and appropriate challenges to our students.

 

We understand students may arrive from school, college, or some other route as a tutor dependent learner, following prescribed lesson plans and assessments. Through a transformational educational experience students will graduate as an independent learner, able to identify their own learning needs, sources of information and an ability to critically evaluate, reflect upon and develop their own learning. This process of transformation will be gradual, progressive and supportive. Through each stage of study progressively more advanced skills, experiences and expectations will be introduced, challenging students to mature as a learner within a supportive and developmental environment.

 

 

 

Assessment Strategy

 

Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, the programme assessment may range from exams, individual coursework, group coursework, portfolios, computer assisted assessment, and presentations. Whatever is deemed appropriate by the module leader. Throughout the programme their learning will be supported using various methods of formative assessment and feedback. This is to help students progress their studies and support their continuing development.

 

For all taught module’s student learning will be directed, supported and reinforced through a combination of lectures, tutorials, small group seminars, virtual learning environment activities and guided private studies. The School of Business  is also committed to demonstrating the relevance of taught material to real business problems; and students can expect to see guest industry lectures and the use of real industry sponsored business problems for assessment purposes. Generally, for each module, students will attend one lecture and one tutorial each week during which they will be in contact with teaching staff. Their learning will be supplemented by private and group study (as appropriate) following the direction of module teaching staff. All teaching will be supported by information and activities provided through the University’s virtual learning environment.

 

One of the School of Business’s main aims is to address major challenges for business and society such as global responsibility and sustainable development. Accordingly, the School seeks to prepare students who are able to contribute in an effective manner to debates about sustainable development and critically appraise the relationship(s) between the social, economic and environmental dimensions. Our intention is to nurture students who can apply the principles of sustainable development in their professional capacity. There are a number of individual modules that focus on sustainability issues and awareness of the importance and principles of sustainability is emphasized in all modules.

 

Brief Contents

  • Introduction to the Web
  • Authoring Web Page with HTML and XHTML
  • Implementing Site Navigation
  • Adding Graphic Elements
  • Rapid Development using Dreamweaver MX
  • Controlling Page Styles and Layout with CSS
  • Capturing User Input through HTML Forms
  • Adding Interactivity with JavaScript
  • Incorporating Multimedia
  • Implementing Security in Web Applications
  • Design Patterns & Best Practices
  • Developing & Consuming Web Services
  • Creating Rich Web Interface using AJAX
  • Web Deployment to Commercial Web Servers
  • Maintaining & Optimizing Web Applications

Course Project

Participants of the course have to develop a commercial level web application using PHP, MySQL & AJAX. That web application should be deployed to a commercial web server.

Certificate

develop the knowledge, understanding and skills to enable students to become an effective and responsible manager of the future within the Marketing field in national and international settingsprovide a supportive, structured environment in which students are encouraged to become effective problem solvers capable of applying logical, critical and creative thinking to a range of business related problems at local, national and international levels specializing in Marketing.develop the knowledge, understanding and skills to enable students to become an effective and responsible manager of the future within the Marketing field in national and international settings

    • EVS Certified PHP Web Developer
    • Zend Certified Engineer (ZCE)

RESERVE YOUR SEAT

Fill In The Form Below To Reserve Your Seat Asap!

    If you Have Any Questions Call Us On (+260) 951 373 700