The diploma programme is designed for people who hope to start a career in the field of PR, Marketing and Advertising. It is developed to enable students to build their capabilities and technical knowledge in the basic contexts, concepts, and practices of PR in a dynamic business environment.
Companies employ public relations professionals to manage the perception of the company and its brands. This qualification focuses on the student becoming a public relations practitioner with learning outcomes in Mass Media, Activism and PR, Cultural Diversity and Global Firms, International PR, Public Relations and Transactional PR by a foreign government. The programme demonstrates the theory learnt in the classroom through case studies and a work-based component and will teach you how to perform various PR functions in locally and internationally.
Through this program, you can achieve what is possible by learning the skills and most up-to-date practices that public relations and communications specialists need to overcome challenges and communicate effectively in today’s digital landscape.
PROGRAMME STRUCTURE
The programme requires the completion of 90 credit hours. The type of study for this programme is Coursework which means students has to complete all the core courses before registering for Graduation
PROGRAM: DIPLOMA IN PUBLIC RELATIONS
FACULTY: SCHOOL OF HUMANITIES AND SOCIAL SCIENCES
DURATION: 3 YEARS
| YEAR 1 |
SEMESTER 1 |
|
| CODE |
COURSE NAME |
CREDIT |
| Mu1101 | Communication Skills |
4 |
| Mu1102 | Introduction to Sociology |
4 |
| Mu1103 | Introduction to Psychology |
4 |
| Mu1104 | Introduction To Computers |
3 |
| YEAR 1 |
SEMESTER 2 |
|
| CODE |
COURSE NAME |
CREDIT |
| MU1201 | Principles Of Marketing |
4 |
| MU1202 | Introduction To Political Science |
4 |
| MU1203 | Introduction To Public Relations |
3 |
| MU1204 | Introduction To Mass Communication |
4 |
| YEAR 2 |
SEMESTER 1 |
|
| CODE |
COURSE NAME |
CREDIT |
| MU2101 | Organisation Behaviour |
3 |
| MU2102 | International Public Relations |
4 |
| MU2103 | Cost And Management Accounting |
4 |
| MU2104 | Introduction To Human Resource Management |
4 |
| YEAR 2 |
SEMESTER 2 |
|
| CODE |
COURSE NAME |
CREDIT |
| MU2201 | Crisis Management |
4 |
| MU2202 | Strategic Management |
4 |
| MU2203 | Corporate Governance |
4 |
| MU2204 | Management Of Public Relations |
3 |
| YEAR 3 |
SEMESTER 1 |
|
| CODE |
COURSE NAME |
CREDIT |
| MU3101 | Gender Studies |
4 |
| MU3102 | Industrial Attachment |
4 |
| MU3103 | Online Public Relations |
3 |
| MU3104 | Entrepreneurship Studies |
4 |
| YEAR 3 |
SEMESTER 2 |
|
| CODE |
COURSE NAME |
CREDIT |
| MU3201 | Strategic Public Relations | 4 |
| MU3202 | Corporate Social Responsibility | 4 |
| MU3203 | Introduction To Research Methods | 3 |
| MU3204 | Customer Relationship Management | 4 |
Note:
Industrial attachment is a mandatory unit for students taking Undergraduate Programs in school of Business and Management, school of Agriculture, school of humanities and social sciences and school of Education. The unit draws an extra fee of ZMK 2,500
BANK DETAILS:
| BANK NAME: ZANACO ACCOUNT NAME: MWIMBI UNIVERSITY LIMITED | ||
| BANK | BRANCH | ACCOUNT NUMBER |
| ZANACO | Cairo Road Business Centre | 5844760500185 |
| Branch Sort Code: | 010040 | |
| Swift Code | ZNCOZMLU |
